Last month we launched SoundCloud Premier Distribution, which allows creators to distribute their music from SoundCloud to other streaming platforms and stores. For many of our users, this will be their first experience with the conventions and requirements of the music industry supply chain. Due to strict requirements regarding metadata and media, the barriers to entry to this world are very different than those to a creator uploading to SoundCloud.
The aim of SoundCloud Premier Distribution is to make the path from SoundCloud upload to off-platform plays as frictionless as possible. Here we’ll look at how a system of automatic and manual validations allows users to get fast feedback as they prepare a release.